I’m Doing it Right Now

So the Apprentices got a little heat from Dove for being to obvious about their not so subtle use of sex to sell some body wash. (For those of you who haven’t seen it — including myself until about 5 minutes ago — they featured the white, creamy body wash getting seductively rubbed all over a giant cucumber. Apparently that caused some people to think of sex??? I’m just hungry for some cucumber salad now. Show me an ad for some Velveeta, however, and…well, I digress.) Click here and scroll down to get the video.

What about Crest? Have you seen their latest ad?

It features a few women, all in their late 20s or early 30s, in various everyday scenarios addressing you, the viewing consumer, with come hither voices, “I’m doing it right now,” I’m doing it right now,” and “I’m doing it right now.” What exactly, pray tell, are they doing?

Kegel exercises or using their rabbit? What else? Ohhhhhhhh, Crest White Strips…silly me!

I guess in advertising subtlety is the key. I say call a spade a spade. If you’re going to try to hawk your product using sex just tell me. This roundabout angle makes me suspicious. Do the strips not actually get your teeth white or are they so expensive that I need to have a happy ending to feel my whitening was worth the cash? And just why don’t any men do it right now?

—Kambri
Seriously, I am doing it right now. And by “it”, I mean, downing a leftover “egg roll”.